Willow Innovations Unveils Mama Care Skincare Line

Willow Innovations has launched its Mama Care skincare line to offer moms the tools needed to nourish sensitive postpartum skin. The products also support new moms during breastfeeding, and while pumping. 

Mama Care is a thoughtfully-designed skincare line that uses clean ingredients in its formulations. Every prodiuct includes “Willow’s Comfort Complex,” a trio that includes Murumuru Seed Butter, Cocoa Bean Extract, and Ceramide NP. 

Sarah O’Leary, chief commercial officer of Willow, says, “There is thoughtfulness in every product we introduce to moms because we believe they deserve better. Mama Care is what was missing in moms’ care routine. It is a first of its kind skincare line that offers mothers the same soothing love and care they give their babies, with performance ingredients they want for their skin.” 

Founded in 2014, Willow forever changed the way women pump with the world’s first and only spillproof, in-bra wearable breast pump. Today, the Femtech company is on a mission to build solutions to mom’s most meaningful problems through a wide range of products, pumps, and accessories.